Marketing+-+4.4+-+Price

**1. Cost Plus Pricing** **2. Competition Based Pricing** **3. Market Led Pricing**
 * 4.4 Price**
 * Pricing Methods:**
 * a. Contribution Pricing**
 * b. Full Cost pricing**
 * a. Price Leader**
 * b. Price Taker**
 * c. Predator**
 * a. Penetration Pricing**
 * b. Skimming Pricing**
 * both used for the new products**
 * c. Price discrimination**
 * d. Loss Leader (Supermarkets)**
 * e. Pscyhological Prices**
 * f. Promotional Prices**
 * Important Terms:**
 * Price Leader- Company that charges the highest prices. Able to do so as its' USP creates favourable Image of the brand**